Flymo

FlyMo's film and social media campaign targets convenience-seeking professionals aged 25-35+ who are time-poor but take pride in their homes. The campaign's message is "If your grass isn't trimmed, you're not coming in!" inspired by research showing that 54% of millennials prefer visiting a gardening center over going to a nightclub. The TV and social media ads feature a couple discussing their excitement about finishing their gardening to get ready for a night out—unexpectedly, to a gardening center. Out Of Home ads complement this by showing the last shot of people queued up outside a gardening center, reinforcing the appeal of gardening to this demographic.