Pipetta

Pippeta's TV advert for their wearable breast pumps targets mothers who want to feed their babies without added stress. Highlighting that 40% of women struggle with time and scheduling for feeding, the advert showcases how Pippeta allows for feeding anywhere, overcoming traditional restrictions. The campaign celebrates the simplicity and freedom the product offers, flipping typical gender stereotypes in feeding routines. Set to the iconic song "Foxy Lady" by Jimi Hendrix, the advert uses the track's recognisable and contrasting energy to emphasise the product's practicality and alignment with lines like “I'm tired of wasting all my precious time.”