Subaru Soltera

Suzuki's outdoor advertising campaign for the Soltera targets families aged 35-50+ with the message "All electric. No Compromise." Drawing on the nostalgic connection many have with their first introduction to electric cars through Scalextric toys, the campaign features a collaboration with Scalextric on billboards. The tagline "Full Scale Electric" emphasizes the transition from toy cars to Suzuki's full-size, fully electric vehicle, leveraging nostalgia to promote the modern capabilities of the Soltera.